MAM

UTV Action markets ‘Forbidden Kingdom’

BANGALORE: In a bid to garner more eyeballs for its movie of the month ‘Forbidden Kingdom’ on 25 June, UTV Action has planned a multimedia campaign.
 
UTV Action’s initiatives for the ‘Forbidden Kingdom’ include 3D ads on the cover page of the daily ‘Midday’ in Mumbai, Bangalore, Pune and Delhi to coincide with the newspapers 31st anniversary. The channel plans to distribute 3D glasses along with a copy of the paper. Radio One will be plugging the anniversary 3D issue of Midday.
 
Apart from this, the channel is conducting a host of online activities to promote the movie by conducting contests and awarding the winners with gifts. Outdoor hoardings are also being used to promote the film.


With an objective of creating an eye catching effect in Delhi, Pune, Chandigargh, Lucknow and Kanpur, the channel will be placing 10 men dressed in Kung Fu attire with every alternate person holding a placard stating the tune in time for the movie of the month.
 
“We plan to come out with innovative communications that have not been attempted by anybody else,” said UTV Action Associate VP for marketing Kunal Mukherjee.

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