UTV Action in promotional tie-up with Hot Muggs

MUMBAI: UTV Action, the dubbed action-genre movie channel, has partnered with Hot Muggs for a series of five city pub crawls in Mumbai, Delhi, Bangalore, Chennai and Kolkatta.

The first pub crawl kicks off in Mumbai on 24 October, featuring pubs in Churchgate. The pub crawls are conducted by Cheers Beer Lovers Club (CBLC), a group of pub aficionados in the respective cities who are looking for something different.
The attraction of the pub crawl will be UTV Action’s Panja contest at every venue, along with games - contests organised by HotMuggs like Beer Pong, Beer Race, Darts.

The first pub crawl kicks off from Valhalla (near Eros Cinema) and proceeds to Mocha (next to Ambassador Hotel), and concludes at Geoffreys (Marine Plaza). At each of the venues, the participant will get to taste a different beer ranging from branded to exotic.
UTV Action marketing head Kunal Mukherjee said, “UTV Action thrives on bringing action into the lives of consumers and in line with this we are taking Panja to Pubs. It’s a simple engagement with consumers of UTV Action.”
Every participant attending the pub crawl receives a goodie bag at the gathering point and at each pub, there will be a “panja” activity set up by UTV Action, and conducted by UTV Action -Hot Muggs.

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