UTV Action dons new look

MUMBAI: UTV Action, the action movie channel from UTV stable has adopted a new on-air look.

The refreshed logo and new tagline of the channel captures the true essence of Hollywood. It is in line with the brand philosophy that is the ultimate destination for the best of Hollywood Action movies, the channel said.

The look of the new UTV Action will have distinct elements catering to the action, horror and sci-fi genre with key properties like ‘Saturday Power Premiere‘, ‘Big Bang Movie‘ and others redesigned to give audiences the opportunity to consume the best of action in true Hollywood style.
UTV Action business head Sameer Ganapathy said, "With the brand new look, UTV Action takes a step forward in offering latest and premium Hollywood action content to its viewers. We are sure that the new look will redefine the viewing experience making it the ultimate destination for Hollywood action."

The new on-air concept is dynamic involving fast-paced graphics that give an extra edge to the action packed channel. The refreshed packaging consists of pulsating promos, menus, astons, edits and more that is sure to keep viewers at the edge of their seats.

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