MUMBAI: Consumer durable manufacturing firm Usha International has tied up with the Chota Bheem and Doraemon franchisees to launch a new series of kid’s fans based on the theme of cartoon characters.

Usha will design fans which will have these animated cartoon characters imprinted on them. Exclusively designed for Kids, these fans have a stationary bottom cover for static images and complete viewing experience.

The company says ‘Chota Bheem’ and ‘Doraemon’ are the most loved cartoon characters among kids, as per research findings.

The range is targeted at children in the age group of 3-12 years and will be across India in four models i.e. Chota Bheem –Lado, Chota Bheem-Chutki, Doraemon-Copter and Doraemon-Basketball.

Hyderabad-based Green Gold Animation owns the IP rights for popular mytho animated series Chota Bheem, which airs on Turner International’s kids channel Pogo. Doraemon is a Japanese anime which airs on Walt Disney India’s Hungama channel.