US ad spending slides by 15% in first half: Nielsen

MUMBAI: Hovering around the downturn spiral, the US economy saw a 15.4 per cent drop in its advertising spends during the first half of 2009 as compared to the same period a year ago.

According to the latest Nielsen study released Tuesday, the first two quarters of the year witnessed ad expenditure slide by more than $10.3 billion to a total spend of $56.9 billion.

While the total spend on network TV shrunk by 7 per cent, the study states that spot TV in the top 100 designated markets fell 17.4 per cent.

Spending on national newspaper was also cut down by 23 per cent while that of local newspapers dipped by 13.2 per cent.

For magazines and national magazines, ad spending fell to a little over 21 per cent while the locals saw a 25.4 per cent dip. Spendings on business-to-business publications plunged 32 per cent. Internet ad spending too slipped by about 1 per cent.

Interestingly, the only category to walk up the growth ladder was cable TV which saw an improved ad spending by 1.5 per cent. However, this impetus in growth came from the second quarter of the year as cable spending was down nearly 3 per cent at the end of the first quarter. Spanish-language cable spending grew 0.6 per cent.

Talking about product categories, Nielsen reveals that though automotive ad spending was pushed down by 31 per cent, it remained the largest product category at $3.7 billion.

Also, pharmaceutical ad spending fell 11.3 per cent while furniture stores saw a 3.6 per cent slide.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories