MAM

Unique Promotional campaign for Tata DOCOMO features photos of Ranbir Kapoor

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NEW DELHI: Various pictures of actor Ranbir Kapoor in different moods are being used in an innovative campaign to promote the value propositions of the Unlimited 666 plan of Tata DOCOMO in Jaipur, Rajasthan.

Tata Docomo has carried out the following innovation in Rajasthan circle. The objective of the campaign is to highlight the unlimited plan which are a first of their kind offer in the country. The campaign shows various pictures of Ranbir Kapoor in various moods highlighting the value proposition of the offer. Unlimited calls, on any network will help you reach out to your friends/ loved ones irrespective of your moods.

The execution and ideation are by Tata Docomo and MOMS (Outdoor agency). The campaign commenced on 12 September and will conclude 11 October.

Tata Docomo - Rajasthan circle COO Ajay Duggal said, "Outdoor is a medium where the innovation is imperative. The objective here was to communicate our tariff proposition in a manner that is both captivating and interesting. And what could be of more interest than our brand ambassador in different moods? Outdoor is a reminder media traditionally, therefore we decided to boost impact levels and do something really clutter-breaking. This seemingly simple but hugely effective campaign has been very effective reminder of Tata Docomo?s value proposition in the Rajasthan market."

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