Union Bank ropes in DDB Mudra for corporate ad duties

MUMBAI: Union Bank of India has chosen DDB Mudra to handle its corporate advertising mandate after calling for a multiagency pitch with leading agencies in the country.

The size of the account is in the range of Rs 400 million. The agency will be the sole entity working on the account.

DDB Mudra Group president Rajiv Sabnis said, "It is a matter of immense pride and delight that Union Bank has retained the services of DDB Mudra as the sole custodian of their Corporate Brand mandate. We look forward to building the brand further and continuing to create break-through communication for Union Bank, as we have done over the last six years. Today, Union Bank?s campaign centered around the thought of ?Your dreams are not yours alone? has become the benchmark of effective and impactful communication."

Union Bank general manager corporate communications support services and branch expansion departments S Aftab said, "DDB Mudra understands our brand and the teams have the necessary skills to build on our promise of "your dreams are not yours alone". We saw that in their presentation and creative expression. We look forward to their continuing contribution in our quest to make Union Bank one of the most successful bank brands ever."

DDB Mudra Group chairman and CCO Sonal Dabral said, "Union bank of India has been a truly inspiring partner for DDB Mudra. It?s this partnership that helped create the path breaking, soulful and insightful campaign ?Your Dreams Are Not Yours Alone?. We are therefore really honored and excited to be able to continue this partnership, creating great work and dreaming bigger dreams. Together."

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