Mumbai: Mobile telecom company Uninor, a part of Telenor Group, has appointed Storyboard Brandcom, a division of Milestone Brandcom Group, as its out-of-home media agency of record (AoR).
Storyboard Brandcom won the account following a multi-agency pitch that was conducted in October 2012. It saw participation of agencies such as Bates Wallstreet, Madison Outdoor Media Solutions and Kinetic (WPP‘s OOH wing).
DDB MudraMax is the incumbent agency.
Milestone Brandcom Group founder and managing director Nabendu Bhattacharyya said, "This is a significant business win for the Group, and I am delighted to win this emerging brand. We are happy to partner Uninor in establishing itself as the ‘value for money‘ brand for the mid-crust Indian youth."
Uninor chief sales officer Sharad Mehrotra said, "Storyboard Brandcom, exhibited better local insights into the needs of a challenger brand and for Uninor, OOH has always played a critical role in establishing the brand as the ‘best in voice‘ at the local level. Storyboard Brandcom‘s out of the box innovation and low cost mass market ideas differentiated them."
