MUMBAI: Umesh Roy Chowdhury has returned to Free Press Journal as its Chief Marketing Officer of the Free Press Journal.

Chowdhury’s mandate will be to drive marketing at the FPJ at a time the newspaper has launched a series of new initiatives to enhance the brand proposition.

He said: "The Free Press Journal is one of the best known brands with a rich heritage. The brand is now at an inflection point and it‘s an honour for me to lead the marketing effort at this exciting time in the paper‘s journey of more than 80 years."

Chowdhury brings experience in print publishing, television, rural marketing, custom publishing, B2B publishing, and digital media intohis new assignment.

He started his career with the Free Press Journal and later worked with the Sunday Observer, the Lokmat group, the Pioneer newspaper, Observer India, B4U music channel, and Aakah Bangla Bengali channel.

He has also headed custom publishing at Mediascope and B2B business at ERIL, an Adfactors group company.