MUMBAI: Levi‘s has temporarily postponed the launch of its first ever global campaign in the UK, saying that the visuals of the ad bizarrely resemble the images of current unrest in the country.

The company said that the ad featured ‘risky‘ scenes of rioting and, hence, not appropriate to launch in Britain in the current point in time.

Entitled ‘Levi‘s Legacy‘, the video was released on social networking site Facebook yesterday morning. But since then Levi‘s has decided against airing the ad on TV or in cinemas in the UK.

The ad was shot during May Day in Berlin, and the crowd scenes are uncomfortably similar to rioting currently going on in the country.

The American agency, Wieden & Kennedy, handled creative for the campaign, which also includes digital, print, outdoor and in-store media.