MUMBAI: In its zest to focus on formulating a national level
communication strategy to ensure the specified target audience understand its national campaign Aadhaar, the Unique Identification Authority of India (UIDAI) has enrolled five agencies for its headquarters in Delhi to work on the multi-media campaign.

The agencies that will work for the campaign in the national capital include Dentsu Communication, Airads, Centum Advertising and Newfields Advertising.

The empanelment will hold for a period of one year.

The agencies that have been empanelled at the headquarters in New Delhi will work on Information, Education, Communication (IEC) campaign and other activities for Aadhaar at a national level.
 
The agencies will have to prepare complete strategy, creatives and production for all communication channels.

Said UIDAI Assistant Director General (media) Awadesh Pandey, "The focus of the agencies will be on formulating a national level communication strategy to ensure the specified target audience understand Aadhaar, its enrolment process and its benefits."

UIDAI had called offers from agencies across regions, floating tenders in around eight cities, including New Delhi, Mumbai, Hyderabad, Bangalore, Lucknow, Chandigarh, Guwahati, and Ranchi in the month of July.