MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech enthusiasts to become ready for the #JobsofTomorrow.

The campaign, created by McCann Worldgroup India, aims to help break the clutter of a vast number of ed-tech companies in India and firmly establish Udacity’s differentiation of delivering lifelong learning, the Silicon Valley way.

The ad film features core technology Nanodegree programs including machine learning, robotics, and self-driving car. The film aims to illustrate how futuristic technologies can be the best avenue for students to drive the change in our everyday lives and be prepared for the #JobsofTomorrow.

Udacity managing director India Ishan Gupta says, “We expect that this film will make our value proposition clearer, and inspire many of India’s young and driven students and technology enthusiasts to learn cutting-edge skills that would propel them ahead of their peers.”

McCann Worldgroup India chief strategy officer Jitender Dabas mentions, “The brief was simple – to establish what sets Udacity apart from all others. In a time when higher education has come under attack for lax standards and low barriers to entry, our strategy was to tell young Indians that the source makes all the difference.”

In 2017 alone, Udacity has partnered with companies like Infosys and Google India to upskill Indian youth. As technology and its development continue to create new opportunities in the global marketplace, Udacity looks forward to imparting relevant skills to its students in nascent and emerging technologies to improve their job prospects and unlock their true potential.

With over nine million students globally, Udacity is on a mission to make the most advanced tech education accessible to aspiring students and enthusiasts across the globe.