Tyroo splits biz into two units, gets heads

BANGALORE: Yahoo’s joint venture and horizontal ad network, Tyroo Media, has announced a few additions in their Sales and Performance team as a part of expansion of its services and clients.

Tyroo Media sees the need to segregate its business into two broad areas. Given the rapid increase in Internet businesses, Tyroo has created a business unit that will focus on serving the digital marketing needs of these advertisersddharth Puri, who is an old hand at Tyroo, will now be running this newly created, performance business. 
Also, given the rapid increase in adoption of digital media advertising by brands, Tyroo has created a focused team to develop and grow this business. Piyush Rathi, who comes from digital agency and television ad sales background, joins as the national sales head.

Tyroo Media business head Nitin Chowdhary said, “Tyroo’s business continues to grow strongly with addition of several new capabilities – we announced our partnership with SlideShare recently, we also announced our large format ad product called VooDoo at the start of 2011. We continue to add newer advertisers in all sectors.”

Tyroo is seeing tremendous growth in the performance services, especially for Internet advertisers in verticals such as jobs, matrimony, travel, e-commerce, classifieds and others. Geetu Ahuja, who has almost a decade of Internet marketing experience, has joined as head of Performance Delivery. 
Puri said, "Given her strong understanding of online marketing and her extensive experience with large clients, she will add immense value to Tyroo.”
Tyroo Media’s pay for performance contextual advertising network provides a platform for advertisers who want to reach targeted users and for publishers who want to monetise their online inventory to come together and do business.

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