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Tyroo is exclusive partner for SlideShare India

BANGALORE: Yahoo’s Indian ad network joint venture Tyroo Media and SlideShare today announced an exclusive partnership in the India region.


Under this agreement, Tyroo Media will be the sole marketing and sales partner for SlideShare’s advertising solutions in the country.
 
Tyroo Media’s Business Head, Nitin Chowdhary said, “We are delighted to announce our exclusive partnership with SlideShare – the world’s largest community for sharing business presentations. SlideShare has almost 2 million unique premium users in India that consist of managers, decision makers and executives. SlideShare ensures that this premium audience is engaged by quality content in business, management, finance and other areas. We will be working with the SlideShare team and to contribute to their monetization strategy in India.”
 
SlideShare COO and co-founder Amit Ranjan, COO said, “Tyroo’s experience in the Indian market and their strong focus on premier inventory makes them an ideal partner for SlideShare. We are constantly innovating with our platform and the introduction of Zipcast recently, which is a viral public meeting service, is an example. In India we have experienced a growth in excess of 200 percent plus over the last year.”


Tyroo Media’s pay for performance contextual advertising network provides a platform for advertisers who want to reach targeted users and for publishers who want to monetize their online inventory to come together and do business.
 
SlideShare is a presentation-sharing community that connects professionals through content. The site’s 50 million monthly users upload tens of thousands professional presentations every day. SlideShare’s Zipcast service enables viral public meetings and secure private meetings.
 

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