Tyroo Direct launches its mobile offerings

MUMBAI: Tyroo Direct, a performance marketplace, has launched mobile performance product offerings. The mobile performance solutions will enable existing and new advertisers to scale their digital marketing campaigns by being visible on all screen types- web, tablets and mobile.

The products have been launched to fulfill advertiser‘s requirement of ensuring presence on devices that are capturing television and PC‘s share of time and optimising the purchase funnel for assisted commerce. Tyroo‘s mobile Portfolio includes: CPL Demand Generation, Wave-Pay Per call to drive assisted commerce, Rapid - Mobile APP Download.

Tyroo Direct business head Siddharth Puri said, "We have already established our leadership in the performance marketing space and our mobile performance product portfolio is escalating our commitment towards performance on both web and mobile. With the average mobile ad spend growing over 17 per cent y-o-y, the market opportunity is immense and Tyroo Direct is equipped to take the lead.

"Our mobile performance solutions will enable businesses to scale-up and achieve higher RoI‘s. For instance, Tyroo‘s Click to call is already enabling assisted commerce in India while Rapid is tuned for our advertisers need to distribute their mobile apps faster than competitors in order to gain traction at a scale that traditional mobile ad networks are not able to offer."

Tyroo Direct has implemented its mobile performance marketing campaign for many advertisers. Advertisers which have been enabled on the marketplace include, ICICI Lombard,, Times of India, Star TV, Mydala, Zovi, MakeMyTrip and Tata AIG.

"We are already driving more than a 1000 calls and possess the capability to drive over 50,000 mobile app downloads across Android, iOS and Feature Phone Operating system every day," Puri added.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories