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Tyroo acquires Anurag Gupta's DGM India

MUMBAI: Tyroo, the digital media company of SVG has acquired Anurag Gupta-founded DGM India. Gupta will remain with the company as MD post acquisition.


Tyroo said that the acquisition will help the company to increase its network. It wants to become India‘s largest digital media company, after Google India, by next year.


Tyroo founder Manish Vij said, "DGM is a company with over 5 years of performance leadership, a world class proprietary technology and management. We are excited to bring them as part of the Tyroo / SVG family. With this acquisition there will be clearly a media network that can give advertisers scale and quality. For publishers it will be the only place to have almost every running campaign in Indian digital media."


DGM India founder, promoter and MD Gupta added, "I am excited to take DGM India along with India‘s largest digital media group. DGM India has a superb team, technology and leadership in the performance business. DGM is on a very fast growth rate and will end the year with $5-6 million annual revenue. We are launching other DGM Products in market very soon and enhancing our technology."


Both the companies will continue to run separately. Gupta will continue to be the MD of DGM and Tyroo Direct, Tyroo‘s performance network arm, will be continued to be headed by Siddharth Puri.


SVG is a joint venture of Vij‘s Vun Network and Harish Bahl‘s Smile Group. It is one of the digital media groups in country with companies such as Tyroo, SeventyNine (the mobile network), Zoomtra and Quasar.

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