MUMBAI: Real estate developer TVH has roped in World Chess Champion Viswanathan Anand as its brand ambassador.

One of the reasons for tapping Anand is that the realty company operates predominantly in south India.

TVH Group of Companies chairman N Ravichandran said, "We were on the lookout for a brand ambassador for some time and in Viswanathan Anand, we found the perfect answer. He reflects our values - mentally strong, innovative in every move with quick response and of course is someone from our own Chennai. The most important is the credibility factor that is associated with him."

The TVH brand has created a niche by offering the value proposition of being a customer centric real estate brand with focus on quality, price and ethical approach. It is entering into a new market segment by launching a super premium project at Adyar named Quadrant.

The new brand by TVH is an attempt to access newer markets globally with NRI community.

Anand said, "I am indeed happy to be associated with a solid brand like TVH. Having experienced the professionalism and customer centric services offered by TVH, it was but natural to say yes when approached to be the brand ambassador for this fast growing company. I believe this association will grow in strength in the years to come."