MAM

TV ratings: NBA wants independent audit

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NEW DELHI: Though the Broadcast Audience Research Council (Barc) is expected to give out its first report by March 2014, the Government has been urged by the News Broadcasters Association (NBA) to set up a third party audit.

Information and Broadcasting Ministry sources told indiantelevision.com that while it has been following up with Indian Broadcasting Foundation (IBF) for constitution of a transparent and credible audience research mechanism, the NBA has written to the Government for setting up an independent third party audit by a reputed agency to evaluate and measure the TAM system.

Meanwhile, the Ministry had asked the Telecom Regulatory Authority of India (Trai) in December last year to make recommendations on comprehensive guidelines/accreditation mechanism for agencies studying television rating points to ensure fair competition, better standards and quality of services.

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