TV broadcasters shine at Creative Abbys 2013

MUMBAI: Television broadcasters made it big at Goafest 2013’s Creative Abbys, with Sony Entertainment Television (Set) taking away most of the trophies.

Fox Crime had won a major share of the awards last year.

The MSM flagship Hindi GEC Sony collected a total of seven awards at the event. It picked three awards for KBC-6, one Gold in the Integrated category- Media & Publications sub category, another Gold for Radio category- Media & Publications for KBC Anthem and a bronze in Print Craft- Copywriting (Above 100 words) for KBC Anthem.

Set bagged a Bronze in Integrated - Media and Publications for Indian Idol 6. It also won three awards in Film Media and Publications category, a bronze for ‘Guptaji’ campaign, a Gold for ‘Girl Child’ campaign, and a Silver for ‘Style Bhai’ campaign. All the ads for Set were created by its agency Leo Burnett.
Meanwhile, its sister channel took away a Silver in the Branded Content -Best Use Or Integration of experiential events category for Sab TV Saburbia Board Game, created by Everest Brand Solutions.

Sab EVP and business head Anooj Kapoor said, “SAB TV has always strived to communicate the joy of togetherness in novel and different ways. The year 2012 has been a special year, where we endeavoured to increase audience engagement through alternate touch-points like, SAB Dub and SAB Ke Comics internet and mobile apps, SABurbia board game and SAB Play augmented reality app.”

Movies Now won two awards at the event. The first award it got, Silver, was in the Print-Media & Publications category for ‘Movies Now City Lights’ ‘The Great Dictator’ ‘The Circus’ ‘Modern Times’, created by Movie Now’s in-house team; while the second was a Bronze in Integrated - Media and Publications for ‘Chaplin Chapters’, created by BBH India.

Like Movies Now, Big CBS Spark too had two awards in its kitty. It won silver and a Bronze, both in Digital- Digital Craft category for Cross Connection and SMS/Interactive voice recognition category respectively. The ads were created by McCann Worldgroup.
Fox Traveller was awarded a Bronze metal in Print - Art Direction category for Below the line work for ‘Shoe’ campaign. The ad work is credited to Grey Worldwide India.

Zee Café bagged a Bronze trophy in Print Craft - Typography category for Water saver font campaign made by Draft Fcb + Ulka.

Max won a Silver in Film- Media and Publications for ‘Phuphaji’ campaign, created by JWT, while National Geographic Channel won a Silver for Film- Travel, Entertainment and Leisure category for Nazis campaign created by JWT India again.

While Zee Studio Mighty was awarded with a Bronze for Outdoor – Media and publications category for ‘Mighty Joe Young’, ‘A Bugs Life’, ‘Hidalgo’, created by Draft FCB + Ulka, Star Movies managed to take away a Bronze for Digital - Web Banner Rich Media category for ‘Oscar Charades’ created by Grey Worldwide India.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories