MAM

TV ads & apps: A-Pac mobile analytics growing fastest, connected TVs' adoption stimulating demand

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: the global mobile analytics market will continue to witness pronounced growth over the forecast period on the backdrop of a slew of factors. Increasing demand for real-time analytics to deliver personalized ads and growing investment in digital advertising across mobile platforms is expected to influence the demand for mobile analytics in the near future, according to Persistence Market Research analysis.

Further, higher investments in developing advanced mobile apps and exploding number of smartphone users are additional factors anticipated to support the overall market growth. In contrast, a dearth of technological understanding for operating high end functionalities of mobile analytics solutions and increasing concerns over privacy breach associated with customer data may inhibit market growth during the next eight years.

On the basis of solution type, demand for application performance analytics solutions is expected to remain dominant throughout the projected period. In addition, the application performance analytics solutions segment is set to register the highest revenue by solution type.

On the basis of development, cloud-based development is expected to remain as the most attractive segment, increasing at a CAGR of 21% during the forecast period 2016-2024.

By end user vertical, the e-commerce & retail segment is projected to account for a comparatively higher share of the market. Further, the segment is projected to expand at over 22% CAGR through 2024, followed by media & entertainment segment.

Microsoft Corporation accounted for a turnover in excess of US$ 93 Bn in 2015, with its latest bridge application tool ?HockeyApp? launched in August 2016 gaining immense popularity amongst users. Adobe Systems Incorporated, Yahoo! Inc. (Flurry Analytics), International Business Machine Corporation (IBM), Tune, Inc., Google Inc. (Alphabet Inc.), Amazon Web Services, Inc. (Amazon.com, Inc.), Localytics (Char Software, Inc.), Webtrends Inc., and Mixpanel, Inc. are amongst other prominent players operating in the global mobile analytics market.

PMR indicates North America to remain at pole position of the global mobile analytics market, accounting for the highest revenue share during 2016 to 2024. In 2015, the market in the region was valued at over US$ 560 Mn and expected to reach US$ 2058.7 Mn by 2024. Further, the market in Asia Pacific is predicted to be the fastest growing market, expanding at a CAGR of 22.4% over the forecast period. This is primarily due to robustly growing fascination towards mobile technology and rapid smartphone penetration in countries such as India and China.

The arrival of smart TV technology and increasing demand for TV apps is expected to present scope of long-terms business for market players. Robust adoption of connected TVs is steadily stimulating the need for dedicated analytics solutions for measuring performance and effectiveness of both TV ads and TV applications. Moreover, growing necessity of integrated mobile analytics solutions and a higher number of connected personal devices such as laptops, wearable devices, smartphones, and tablets is fueling the demand for integrated analytics solution in order to manage data exchange across multiple devices.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/mam.jpg?itok=1CrCPLKY
Michael Kors buys Versace for a staggering $2.12 bn

Global fashion luxury group Michael Kors Holdings Limited has acquired all of the outstanding shares of Italian luxury fashion house Gianni Versace for a massive $2.12 billion.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/amazon_0.jpg?itok=7pWPpJhP
Amazon launches new ad ahead of Great Indian Shopping Festival

Ahead of the festive season, Amazon India has unveiled its campaign for Amazon Great Indian Festival.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/voice.jpg?itok=RJbbYlpq
Samsung India launches Bixby in touching campaign

Samsung India has launched a digital campaign showcasing the capabilities of its digital voice assistant – Bixby through a powerful narrative that strikes a chord with viewers.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/cafe.jpg?itok=mn9ZX-xd
Café Coffee Day enhances in-café experience with future-forward digital technology

India's largest cafe chain Cafe Coffee Day has partnered with one of the leading wireless power solutions provider in the world PowerSquare to unveil India’s biggest wireless charging network for cafes across the country.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/fan.jpg?itok=MzZ8O3ON
Fanzart introduces its Crystal Ceiling Fan among its luxurious Fandeliers range, priced for Rs. 79,990/-

Fanzart India’s first Luxury Fan Brand, introduces the second in the range of Fandeliers, with ‘Crystal Ceiling Fans’, where superior performance meets elegant design.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/vipul.jpg?itok=V9J_WpfI
MUFTI Brings on Board Brand Marketing Expert Vipul Mathur as Chief Operating Office

MUFTI, India’s leading clothing and fashion brand has announced the appointment of Vipul Mathur as the company’s Chief Operating Officer. He brings in 20 years of experience in brand management, retail operations and merchandising and was previously employed at reputed organizations such as Aditya...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/wpp_0.jpg?itok=-ubXoD1M
WPP acquires majority stake in mark-tech company Emark

Wunderman, the global digital agency by WPP has acquired majority stake in Emark, the marketing technology performance company.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/fb_0.jpg?itok=x8gBRRsR
Instagram co-founders resign from Facebook

There's trouble brewing at the Facebook group.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/lu.jpg?itok=epbL9DNO
Maxxis Tyres hands over its digital duties to Grapes Digital

Grapes Digital, the full-fledged digital marketing agency has bagged the digital marketing mandate of Maxxis Tyres in India, one of world’s fastest growing tyre brand, delivering high-quality tyre products across 180 countries.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories