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Tute Consult bags nationwide marketing communications mandate for U Sports

The account was won following a multi-agency pitch

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MUMBAI: Integrated communication agency Tute Consult has bagged the marketing communications mandate for U Sports founded by Ronnie Screwvala and Supratik Sen. The account was won following a multi-agency pitch.

As part of the mandate, the agency will manage the lifestyle, consumer, and business-led public relations as well as advocacy management for the brand. While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India. Tute Consult will work closely with the team at U Sports to ensure seamless integration and delivery to create business impact.

Speaking about the association, Tute Consult founder Komal Lath said, “Over the years, Tute Consult has serviced and retained a wide assortment of lifestyle, business and retail brands. We are thrilled to be the official communications partners with U Sports and we look forward to creating the right amplifiers for them. It is always exciting to work with industry leaders and manage a number of franchises under them. At Tute, we are always using new and innovative methods of communications and we aim to do the same with U Sports too!”

U Sports co-founder and CEO Supratik Sen added, “We are excited to bring passionate young energy into the fold. For me, the aim is to bring about a positive transformation in the sports scenario in the country and I believe that Tute team can align with our vision and help us to do the same. Tute, not only brings their expertise in media communication but also brings a deep understanding and acknowledgment of the sports and mar-com thinking to the table.”

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