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Turner Broadcasting sets up internal agency for connect with clients

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MUMBAI: Turner Broadcasting System Asia Pacific, Inc is restructuring its sponsorship and promotions department to Turner Media Solutions, a full-service in-house agency designed to create customised marketing solutions.

Turner Media Solutions will aim to develop holistic campaigns to connect advertisers with audiences across Turner‘s 12 entertainment brands, the company said.

Coinciding with this announcement is the launch of TurnerMediaSolutions.com, an online creative hub showcasing Turner‘s entertainment portfolio as well as a library of campaign innovation and case studies.

"As a leader in kids‘ and entertainment content creation we‘re well placed to offer our clients this core expertise, crafted exactly to their business needs. Whether partners want to engage with kids in India, families in Australia or affluent travelers in Japan, TurnerMediaSolutions.com provides immediate insights into how we can help create something truly unique that will deliver on their objectives," said Turner Media Solutions director Con Apostolopoulos.

From animation and customised game development in the kids‘ space to original programming throughout Turner‘s portfolio of channels, Turner Media Solutions intends to integrate brands with its programming and characters across TV, web, mobile and live events.

Leveraging the expertise and broader reach of Turner‘s research and communications team, and retail specialists across the region, the in-house agency aims to add significant value to company‘s partners.

"Through Turner Media Solutions, we aim to establish close connections with clients and agencies and hope they‘ll find our new online creative hub an invaluable resource. We‘re committed to creating a very fluid conversation with our clients and TurnerMediaSolutions.com is a great springboard for new ideas," stated Apostolopoulos.

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