TTL integrates all brands under Docomo

BANGALORE: Telecom major Tata Teleservices Ltd (TTL) today unveiled a technology agnostic structure to leverage emerging market opportunities. To this end, the company has brought its CDMA, GSM, 3G and Photon platforms under one brand – Docomo.

Starting today all its non-Docomo subscribers (excluding T24 subscribers) will be migrated to Docomo.

"This marks TTL’s evolution from being just an access provider to a multi-platform telecom applications and solutions organisation with one single brand – Tata Docomo-for customer connect, ease and delight," said TTL executive president of Mobility Business Deepak Gulati. “Our new strategy will unify our brands and unlock the synergies across CDMA, GSM and 3G platforms and will enable us to give our Tata customers a new world of telecom and lifestyle impacting experiences."
"Our research shows that customers are not interested in the technology that is used to bring a service to them, just the end result," revealed TTL Regional Head (South) Yatish Mehrotra.

Also starting today, to create awareness about its brand integration, a new multi-media campaign will be rolled out by TTL. “We will be using a 360 degree approach – across mediums – this includes television, print, outdoor, in-store, etc. A mutli-media campaign strategy is being worked on,” said Mehrotra.

Three TVCs have been shot, out of which two will start airing on the national general entertainment channels today. Regional channels and/or sports and news channels may also be used once the communications in regional languages are ready.

Rediffusion handles the creative work and Lodestar the media buying duties for TTL.

Latest Reads
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories