TSA appointed marketing partner for Team Golf League

MUMBAI: Sports marketing agency Total Sports Asia (TSA) has been appointed as the exclusive marketing partner of Team Golf League (TGL) 2013, which was earlier known as Touché Golf League.

TGL, in its fourth edition will be held across 11 cities in India and for the first time will be played in three international destinations - Singapore, Thailand and Malaysia.

Apart from handling sponsorship sales, TSA‘s international offices in Singapore, Malaysia and Thailand will also be involved in event management.

Believed to be the largest amateur golf tournament in India and Asia, TGL 2013 will see the participation of 2400 golfers in India and 2400 golfers from Singapore, Thailand and Malaysia, divided into gangs of ten golfers each. Gangs will compete for the title of the best golfing gang in Asia.

TSA MD & Sr. International Vice President Suvrangsu Mukherjee said, "TSA believes in ‘partnerships‘ and ‘value creation‘ and both these attributes are what makes TSA unique from anyone else in our industry. We have invented most of our business verticals at TSA India from scratch and turned them into formidable communication power houses that they are today. We hope to replicate a similar success story with TGL."

TGL 2013 starts in June with the Malaysia leg and the India leg scheduled in September. The All India finals will be held in Bangalore and the All Asia Finals is slated to be held in Turkey in December. The Indian leg boasts of some of the most illustrious names from the business and Industrial fraternity.

Commenting on the tie-up, Touché Golf Sports MD Rathan Kumar said, "We are excited in leveraging the strengths of TSA in expanding this championship to Asia as the largest amateur team championship event, seeing the huge interest it has generated among the amateur golfing community in India, delivering beyond expectations to all involved."

TGL started as a Bangalore centric tournament in 2010 with 336 Golfers and grew from strength to strength into a 9 city event with 1600 amateur golfers in 2012.

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