MUMBAI: Tropicana has launched a new TVC that takes a page out of the daily life of a typical urban household.

Created by JWT, the commercial shows a young couple rushing through breakfast, only to find food on the plate shrinking dramatically.
 
The TVC will be complimented by a print-led surround campaign that aims to educate consumers about the effect of cutting short breakfast and how Tropicana with its nine fruit nutrients can add back nutrition to one‘s breakfast.

Said JWT VP Hari Krishnan, "The new campaign "Let‘s Make Breakfast 100%" reinforces the wonders of a warm, nutritious, fulfilling breakfast and highlights the importance of a complete nutritious meal."
 
The campaign will also be associated with various innovative channel-centric initiatives which include customised modern trade initiatives. In addition, the brand has revamped its Back of Pack Graphics to highlight the nutritional benefit that the juice brings.

Tropicana 100% Juices are available in 200ml and 1litre packs at Rs 22 and 85 respectively, in orange, apple, mixed fruit and grape flavours.