MUMBAI: Force Motors has roped in Salman Khan and Sohail Khan to feature in its new television commercial, which talks about the company‘s latest entrants to the small commercial industry - Trump 15 and Trump 40.

Force Motors is a vertically-integrated automobile company with expertise in design, development and manufacturing of the full spectrum of automotive components, aggregates and vehicles.
 
Says Triton Communications executive director Mumbai & Pune Pankaj Arora, "Given the marketing challenge, we chose to adopt a ‘sandwich strategy‘. The task was to position both the Trump 15 and Trump 40 which have a capacity to carry loads from 790 kg to 1100 kg respectively as a range that is tough, rugged and stylish. Also Force Motors has a heritage of making vehicles that are strong, reliable and fuel efficient. We needed to communicate this range in a simple interesting and memorable manner"
 
Commenting on the creative idea, Triton Communications national creative director Renton D‘Sousa says, "The most potent, rugged duo in filmdom with mass-market appeal was used to mirror that most powered rugged cross-country duo in the mass goods carrier segment. How the Trump duo overcomes all adversity, is exactly the awe that this product generates amongst non-Trump truckers."
 
Apart from TVC, the campaign will also be a mix of both ATL and BTL activation.