Triton Communications bags Greenways creative mandate

MUMBAI: Pune-based Greenways Foods & Beverages (D) Pvt.Ltd, part of the 40-year-old Pushpam Group has awarded its creative mandate to Triton Communications.

The agency won the account after a long evaluation process which began in January.

The Mumbai office of Triton Communications will handle the account and will be responsible for creating a unique communication strategy to strengthen the brand imagery of Greenways Foods & Beverages‘ various brands in the beverage category.

Currently the company has launched its two products; first being Notty - fruit-energy drink (Non Caffeinated) for children in the Indian market for first time in this category with 4 flavours (Strawberry, Pink Guava, Mango and Multi Fruit). Second is Lounge Myx, a range of non-alcoholic mixers created by a crew of professional bartenders.

Greenways Foods & Beverages MD Sachin Chopda said, "Triton Communications‘ understanding of the sector and our vision coupled with the innovative theme they presented made us choose them as our partner. We look forward to a continued association with them to help us achieve food and beverage business growth."

Greenways GM marketing and sales Vinod Gaikwad said, "We are happy to be associated with the Triton team who will partner us in our brand building journey ahead. The team has a good understanding of the Indian consumers and we believe they‘ll help us connect better with our well defined customers for Notty- Fortified fruit drink, I Can- Energy drink and Lounge Myx- Range of Classic Mocktails.""

Triton Communications CEO and NCD Renton D‘Sousa said, "Triton is proud to be associated with Greenways and to be a part of the team that will launch the new brands. We have a track record of launching Indian brands and creating market leaders in the categories they operate in, in a short time. Our wealth of F&B experience and understanding of the New Age Indian consumer is sure to give established competition a run for their money."

Triton Communications head- strategic planning Pankaj Arora said, "The beverage category in the country has been fairly cluttered with all the big brands in the fray. Sharper segmentation coupled with an innovative creative approach is sure to generate a lot of excitement in the category. Look out for some great fun work for Greenways from Triton."

Latest Reads
Dineout launches FIFA contest for fans

India’s premier table reservation platform, Dineout, has just made the 2018 FIFA World Cup more exciting for football fans in India who couldn’t make it to Russia for the games by presenting the ‘Dineout Predict and Win’ contest.

MAM Marketing Brands
Vivel celebrates freedom of choice in new campaign

ITC’s personal care brand, Vivel, has launched its impactful TVC integrating the brand’s philosophy of ‘Ab Samjhauta Nahin’. Vivel believes that being empowered is about having the freedom to make a choice. A choice to be yourself, the way you think, behave or even dress.

MAM Marketing Brands
Saif and Kareena discover Windsor through Airbnb

As more and more people seek newer and unique experiences and getaways, Airbnb has transformed the way people travel.

MAM Media and Advertising Ad Campaigns
Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV

After the tremendous success of the AC campaign this year, Lloyd, a part of Havells India Ltd has launched a new TV commercial for LED TVs featuring Amitabh Bachchan as the uber-cool grandpa.

MAM Media and Advertising Ad Campaigns
Baggit launches new campaign with Shraddha Kapoor

Focusing on gender equality and freedom of expression, bag and accessories brand, Baggit has launched its new brand campaign, #PutItOnTheTable.

MAM Media and Advertising Ad Campaigns
Supari Studios creates campaign for Clinique’s popular product, Moisture Surge

Award-winning agency Supari Studios produced the latest campaign for Clinique for their popular product, ‘Moisture Surge’.

MAM Marketing MAM
Yardley launches new range of floral perfumes

MUMBAI: Yardley, a heritage personal care brand from Wipro Consumer Care and Lighting has launched an array of daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of...

MAM Marketing Brands
Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

MUMBAI: Kotak Mahindra Bank has launched its 811 campaign - #IndiaInvited. The campaign features Bollywood actor Ranveer Singh along with people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others.

MAM Media and Advertising Ad Campaigns
Need for condom brands to target the rural audience

MUMBAI: Sex is perhaps the most rampant taboo in India. Despite the economic and technological advancements, sexual discourse in the country is yet to witness a significant evolution. From sex education in school to conversations at home, the country in a sense continues to avoid addressing the...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories