MUMBAI: Triton Communications has bagged the creative duties of The Vini Group, a venture promoted by Darshan Patel.
 
Says Patel, "For Vini Group we undertook a qualitative and quantitative research for five to six months to understand consumer needs because I firmly believe that insights are critical for product development."
 
"I have worked with Triton for many years and know their capabilities, their ability to create communications that work with our target audience. My comfort level with the Triton team is an added bonus," adds Patel.
 
Triton Communications director Munawar Syed said, "Patel is clear of his objectives and understands the role of advertising in creating and building brands that have a rational and emotional connect. We are delighted to be back with him."