MUMBAI: Trinetra Focus, the digital arm of Focus, has bagged the digital and social media duties of Pune-based Institutes for Liberal and Management Education, Flame.

Trinetra Focus would be responsible for handling the entire digital media campaign for the Institute and its various initiatives along with its media spend.

Trinetra Focus vice president Saumik Barua said, "The youth stand out to be the one of the most receptive audience on online platforms. Through this mandate, Flame has given us an opportunity to use this expansive medium to communicate with this segment. The online space can be used effectively for educational brands to build relationships through engagement with its target audience. This will be an exciting mandate for us to work on, and we are keenly looking forward to build the FLAME brand through various digital initiatives."

The key responsibilities of Trinetra Focus will involve Social Media Engagement, SEO consultation along with handling of digital media spends, which will be amalgamated in line with the educational brand‘s creative communication strategy.

The initiatives undertaken will be aimed at creating brand distinction, community building with its TG, and increasing the digital share of voice for Flame.