MUMBAI: DDB Mudra Group‘s digital agency Tribal DDB and multi-channel agency RAPP India have given additional responsibilities to Saugata Bagchi and Bijoe George.

George, who is vice-president of RAPP India, will now handle the agency‘s operations in the West and South. He will also continue to lead RAPP‘s key client in India, HP.

While, Tribal DDB VP Bagchi will now be in charge of the West and South operations for Tribal DDB through Mumbai and Bangalore offices.

Both, George and Bagchi will continue to report to Tribal DDB and Rapp India president Venkat Mallik.

Mallik said, "We have had a very good 2012 for both Tribal DDB and RAPP. The new structure with expanded roles for Bijoe and Saugata will help us leverage their skills better &build on the progress we have made in 2012. The year 2013 should see us deepening our capabilities anddelivering higher quality business and creative solutions for our clients while we build RAPP and Tribal DDB into stronger bigger communications agencies."

Bagchi said, "We‘ve had a strong hold in the western market and were able to further consolidate it in 2012. I am very excited about this new opportunity and believe that with our new improved digital skill sets, our clients in Southern India will increasingly contribute to the fast pace of growth that we‘ve set for Tribal DDB India."

"Over the last few years RAPP India has won many blue chip clients and 2013 would further propel our growth story. It would be exciting to lead this growth and transformation. Given RAPP‘s legacy in the data analytics space combined with its media neutral offering, clients across verticals will find the RAPP proposition a compelling one," George said.