Tribal DDB India launches 'Wap Site' for Mudra Group

NEW DELHI: The Mudra Group has launched its corporate ‘Wap Site’, conceptualised and developed by Tribal DDB India, the Group’s digital marketing and communications agency.

This Wap site will now be accessible through the ubiquitous camera on all smart phones - by pointing at the QR codes, the information encoded will be the profiles of the executive board members. It will also be possible to further navigate into the Mudra Group and its four agency network. 


A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smart phones. The code consists of black modules arranged in a square pattern on white background.

The Group has also launched a Social Media Hub, wherein its social media presence has been aggregated to just one URL – giving the audience the convenience similar to that of a control panel or dashboard. This will help the group reach out to the younger audience (consumers of tomorrow) on the social media and gain greater insights and understanding about them.

In addition to this, the Mudra Group website has been created with the objective of facilitating a two way communication with the audience. An intuitive ‘Search Tool’ will empower the visitor to pin point the crawler to the desired information source while having simultaneous access to all information available on the group. The website is also accessible from the Wap site and from the ‘social media hub’ and vice versa. The result is a smooth flow of information accessibility across different technology touch-points. 


Commenting on this innovative tool, Tribal DDB India President Max Hegerman said, “Business has always been about the effective transfer of information. Technology has the means to distribute that information in ways that are more meaningful and conducive to the way people live and work today – which is inherently more social. Tribal DDB India has developed a set of world-class communication tools for the Mudra Group that fully leverages the power of the digital space.”


Added Group CEO & MD Madhukar Kamath, “Tribal DDB India has come up with not just a comprehensive new website for the Mudra Group but have also enabled us through the ‘social media hub‘, to tap into the growing importance of the social Media. I am thrilled with their QR code and WAP solutions. Understanding technology, harnessing the social media and embracing innovation underlines the Mudra Group‘s commitment of inventive brand solutions.”

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