Tribal DDB India launches 'Wap Site' for Mudra Group

NEW DELHI: The Mudra Group has launched its corporate ‘Wap Site’, conceptualised and developed by Tribal DDB India, the Group’s digital marketing and communications agency.

This Wap site will now be accessible through the ubiquitous camera on all smart phones - by pointing at the QR codes, the information encoded will be the profiles of the executive board members. It will also be possible to further navigate into the Mudra Group and its four agency network. 
A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smart phones. The code consists of black modules arranged in a square pattern on white background.

The Group has also launched a Social Media Hub, wherein its social media presence has been aggregated to just one URL – giving the audience the convenience similar to that of a control panel or dashboard. This will help the group reach out to the younger audience (consumers of tomorrow) on the social media and gain greater insights and understanding about them.

In addition to this, the Mudra Group website has been created with the objective of facilitating a two way communication with the audience. An intuitive ‘Search Tool’ will empower the visitor to pin point the crawler to the desired information source while having simultaneous access to all information available on the group. The website is also accessible from the Wap site and from the ‘social media hub’ and vice versa. The result is a smooth flow of information accessibility across different technology touch-points. 
Commenting on this innovative tool, Tribal DDB India President Max Hegerman said, “Business has always been about the effective transfer of information. Technology has the means to distribute that information in ways that are more meaningful and conducive to the way people live and work today – which is inherently more social. Tribal DDB India has developed a set of world-class communication tools for the Mudra Group that fully leverages the power of the digital space.”
Added Group CEO & MD Madhukar Kamath, “Tribal DDB India has come up with not just a comprehensive new website for the Mudra Group but have also enabled us through the ‘social media hub‘, to tap into the growing importance of the social Media. I am thrilled with their QR code and WAP solutions. Understanding technology, harnessing the social media and embracing innovation underlines the Mudra Group‘s commitment of inventive brand solutions.”

Latest Reads
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM
WATConsult asks 'WAT's your Big Idea?'

WATConsult has launched of one of its kind ideation competition for colleges across the country - WAT’s your Big Idea (#WYBI).

MAM Media and Advertising Digital Agencies
iProspect campaign features Olympians

iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and...

MAM Media and Advertising Digital Agencies
'Baahubali' forays into licensing with 'Black White Orange'; targets Rs 25 cr in retail sales

The brand is targeting 20-25 crore of retail sales alone from their merchandising & licensing revenue

MAM Media and Advertising Media Agencies
Google renovates AdSense UI for publishers with Material Design

Google's ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant recently announced.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories