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Tribal DDB India bags Marico's Set Wet account

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MUMBAI: The DDB Mudra Group‘s full service creative digital agency Tribal DDB India has won the digital mandate for Marico‘s Set Wet Hair Gels.

The account win comes after the brand called for a multi agency pitch.

DDB Mudra also handles the creative duties for Marico‘s leave on conditioner brand Livon.

Tribal DDB & Rapp India president Venkat Mallik said, "It‘s fantastic to get to work with the team at Marico. Set Wet operates in highly cluttered categories and it‘s important to create an exciting and clutter breaking creative solution. We are eagerly looking forward to launch a series of break through digital initiatives and creative units."

The Set Wet range of products comprises deodorants, hair styling products such as hair cream and hair gels and spray talc.

Earlier this month, the agency won the digital mandate for Danone Narang Beverages‘ water-based drink brand B‘lue.

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