MUMBAI: Tribal DDB India is investing in a significant ramp up of its creative team. The agency has entrusted DDB Mudra Mumbai group creative directors Ashish Phatak and Aman Mannan the additional role of driving the Tribal DDB creative mandate. Both joined DDB Mudra Mumbai in 2010 and have been working on LIC, Godrej, Future Group, Union Bank of India among others.

The duo have individually and together worked on brands like Union Bank of India, Parachute, Saffola, Tata Indico, Hit, Jaipur Foot Foundation.

The agency has a newcomer in Satish Sethumadhavan (popularly known as Sethu) who has joined as creative director. His last stint was with Ogilvy & Mather, Bengaluru. Over the past decade, Sethu has worked with brands such as Coca-Cola, Western Union, American Express, ITC’s Bingo, Marico’s Parachute, Haywards, Vicks and Titan.

DDB Mudra Group chairman and CCO Sonal Dabral said, “With technology opening up endless possibilities in the way we converse with our target audience these are truly exciting times. At DDB Mudra Group we want to be the best when it comes to providing breakthrough creative solutions to our clients across multiple media and platforms. With this new beefed up creative structure at Tribal DDB we are walking our talk.”

Tribal DDB and Rapp India president Venkat Mallik said, “At Tribal DDB, we believe that the best work in the digital space will emerge from the fusion of the highest standards of brand creative thinking with Digital inventiveness. We are building our team with award winning talent with backgrounds in digital, as well as, mainstream brand communication. Aman & Ashish and Sethu are individually outstanding creative talent who we are proud to have lead the creative show for us and help set a new benchmark for digital brand creativity.”