Trai issues format for submission of ad duration details on channels

NEW DELHI: The Telecom Regulatory Authority of India (Trai) Wednesday issued the format in which broadcasters will have to provide information about ad duration on a quarterly basis.

As per the format, every television channel will be required to provide details of commercial ads, self promotional ads, and public service ads, where no revenue accrues to the broadcaster, broadcast on a clock hour basis for all 24 hours of the day.

According to Trai, the said information will have to be reported on first Saturday and Sunday and the last Wednesday and Thursday of each month of the quarter. For all other days of the quarter, the broadcasters will have to specify maximum duration of the advertisements in any clock hour for each day of the quarter reported upon.

Under Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations 2012, every broadcaster has to submit information about ad duration on their respective channels in a set format within fifteen days from the end of a quarter.

The Trai had on 22 March notified the Standards of Quality of Service (Duration of Advertisement in Television Channels) after watering down the amended version of the ad regulation. The main regulation was issued on 14 May last year but had to be amended after it was challenged by broadcasters in Tdsat.

The amended ad regulation has done away with contentious clauses by keeping standardised ad duration at 12 minutes on clock hour basis for all channels as stated under the advertising code of the Cable Television Networks Rules (CTNR) 1994.

As per the advertising code, no programme shall carry advertisements exceeding 12 minutes per hour, which may include up to 10 minutes per hour of commercial advertisements, and up to 2 minutes per hour of a channel‘s self-promotional programmes.

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