MAM

Toyota moves to fun & thrill in its 'Waku Doki' campaign

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Toyota Kirloskar Motor (TKM) launched its new Waku Doki Multi-Media campaign targeted at the youth in India.

The creatives of the campaign have been conceptualised by Percet/H. With this campaign, Toyota introduces the audiences to its new brand promise, ?Toyota will make your heart go Waku Doki.?

The name of the campaign ?Waku Doki? in Japanese means ?Heightened anticipation and excited heart thumping?.

The focus of the campaign is to communicate that the product offers excitement to the youth through different activities. The campaign also aims to involve people from various walks of life to share their moments wherein they have felt ?Waku Doki?. The feeling will then be linked to owing a Toyota and driving the vehicle.

The campaign provides racing heartbeats, adrenaline rush, thrilling excitement and exhilaration which can be felt by any individual in instances to connect the essence of the phrase Waku Doki with the Indian audience.

Percept H Pvt Ltd senior creative director NileshNaik said, ?The task was to make Waku-Doki synonyms with exciting, heart thumping moments. We did this through an integrated campaign which shows people from various walks of life, young and old experiencing Waku-Doki moments in their everyday life. Moments that every Indian can relate to.?

The campaign has appeared in the newspapers and has hit the TV channels. It has also aired on You Tube and radio channels.

Toyota Kirloskar Motor MD Hiroshi Nakagawa said, ?With this campaign we are trying to move to the next level and assume a new face ? thrilling, exhilarating and fun. With this shift, we hope to build up the emotional quotient and endear our consumers to the brand .We are ?very Waku Doki with this campaign? and hope this Waku Doki feeling can be widely spread in India. ?

In the year 2010, Toyota launched its ?Quality Promise? campaign which was supported and further enhanced by the ?Toyota yani Bharosa? campaign. It aimed at rewarding every consumer with a smile.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/yes.jpg?itok=NOIa-CXa
S Yesudas launches Y&A Transformation

S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/aegon.jpg?itok=or6dS9q8
AEGON Life Insurance launches video series campaign

MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/wat.jpg?itok=58eoDB8C
Artemis Hospitals, WATConsult highlight the importance of pledging organs

Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/gold.jpg?itok=L3yRKJeg
BookMyShow releases ad for I-day release ‘Gold’

BookMyShow has launched an ad celebrating Independence Day with Akshay Kumar starrer Gold which covers Balbir Singh’s triumphant journey that helped India to win the first ever gold medal for hockey at the Olympics.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/asian_0.jpg?itok=zeFO0r2y
Qatar Airways is the Prestige Partner and Official Airline of the 18th Asian Games Jakarta Palembang 2018

Qatar Airways is proud to announce that it is the Prestige Partner and Official Airline of the 18th Asian Games Jakarta Palembang 2018, taking place in Jakarta and Palembang, Indonesia, from 18 August until 2 September 2018. The highly-anticipated sporting event will bring athletes from 45...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/sejal.jpg?itok=xIkqe1mi
Publicis Media Exchange appoints Sejal Shah as managing partner and head

Publicis Media India today announced Sejal Shah as managing partner and head of Publicis Media Exchange (PMX - Mainline) which is the central investment practice of PM.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/Malaysian_tourism.jpg?itok=6IDY8-7p
Post flight MH370 fiasco, Malaysian tourism faces uphill battle

“Malaysia, truly Asia!” Or is it? What was once the hottest vacation destinations is now not so popular. All because of the disappearance of Malaysian airline MH370 in 2014. The country’s tourism, which was once booming with international tourists, has now taken a hit as tourists have been avoiding...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/11/karthik.jpg?itok=F0b9t9Sr
Karthik Nagrajan joins Wavemaker India as chief content officer

Media agency network Wavemaker has appointed Karthik Nagarajan as chief content officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/11/Yamla-Pagla-Deewana.jpg?itok=-eT1WSWG
Isobar, Godrej Security engage Twitter users on Friendship Day

MUMBAI: Isobar, the digital agency from Dentsu Aegis Network India which handles the digital mandate for Godrej Security Solutions, had recently launched a marketing campaign, #StayConnected, to celebrate Friendship Day.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories