MUMBAI: Topps India Sports and Entertainment Company has appointed Aegis Groups‘ Vizeum as its media AoR.

The account will be handled by Vizeum‘s Mumbai office.

Topps India country head Sanjeev Katyal said, "When we were looking at reviewing our current arrangement, Vizeum was recommended to us by some of our media partners. What we saw, much more than convinced us that we have a right partner in them who would help us with our ambitions. We are quite excited about the future with the number of launches being planned. We look forward to working with Vizeum and wish them the very best"

Vizeum India Sub-continent MD S Yesudas added, "We are delighted with this win. What more can we ask for when we have clients and our media partners as our ambassadors? We sincerely thank the media partners who have recommended us to Topps and the Topps management for their faith in us. As with every win of ours, we are humbled and stay acutely aware of our responsibilities."

Topps premiered in India during the last IPL season with its Cricketattack cards.

Founded in 1938, The Topps Company is the creator and brand marketer of sports cards, entertainment products, and distinctive confectionery, globally.