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To The New & Amazon decode digital transformation

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MUMBAI: To The New, a leading digital technology company, in association with Amazon Web Services, organized ?Digital Transformation Summit?, a one of its kind exclusive event to decode digital transformation in Media & Entertainment (M&E) industry.

The event was attended by technology leaders from almost all the M&E companies in NCR including Tata Sky, Times Internet, HT Media, NDTV, Den Network, Zee, BusinessWorld, Network 18, India TV News, Airtel D2H, News Nation, Sahara Media, A2Z News and Amar Ujala.

To The New, a leading digital technology company, in association with Amazon Web Services, organized ?Digital Transformation Summit?, a one of its kind exclusive event to decode digital transformation in Media & Entertainment (M&E) industry at a Delhi hotel.

A remarkable event, driven by powerful discussions, the evening started with an exemplary keynote by Dr. Jai Menon, Group Director, Technology, HT Media. Dr. Menon discussed the e2i framework, a paradigm shift in the M&E space from an enterprise style of working to an internet style. It was followed by an engaging talk by Deepak Khullar from Amazon Web Services on how media companies can effectively leverage cloud for better performance, scalability, big data and analytics. Narinder Kumar, EVP, Technology at To The New spoke about innovations & trends in M&E industry and how companies are leveraging digital technologies to acquire and retain customers.

The highlight of the evening was an interesting panel discussion which featured an impressive line of panelists such as Sudipta Banerjee, CTO, Wynk; Mahesh Subramanian, CTO, ScoopWhoop Media; Bharat Gupta, CMO, Jagran New Media; Retesh Gondal, Technology Head, ABP News Network; Ashish Bhansali, Product Head, ALT Balaji and Sushant Rabra, Director, Management Consulting, KPMG. The discussion was moderated by Deepak Mittal, Co-Founder & CEO, To The New, an industry veteran, who engaged the distinguished panelists for an insightful discussion.

The industry experts highlighted the current scenario of digital disruption led by competitive marketing strategies & adoption of digital channels and technologies. They also discussed the key challenges existing in the ecosystem and their strategic move to counter the same. The event was attended by many top leaders in India, a list that includes eminent CTOs, CIOs, CXOs and media experts from different enterprises.

In entirety, the Summit focused on the adoption of digital transformation and its impact on the M&E industry. With the rapid internet penetration in the age of Smartphones and OTT platforms, online video consumption has been increasing significantly. This pragmatic shift urges M&E players to create new revenue models, distribute content on multiple devices and platforms, provide superior omni-channel experiences, and increase engagement.

Mittal stated, ?We believe that the M&E players hold great potential to break barriers and create significant business opportunities. The idea behind conducting this event was to address all M&E enterprises that need to embrace digital transformation by exploring scalable technologies and re-inventing methodologies, to succeed in the highly competitive digital era.?

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