MUMBAI: Zoop, the children‘s brand of watches from Titan, has launched the Madagascar 3 collection inspired by the characters in the new DreamWorks Animation SKG feature, ‘Madagascar 3: Europe‘s Most Wanted‘.

The collection comprises 20 watches for young boys and girls, inspired by Alex, Marty, Melman, Gloria, the Penguins and the Monkeys.

Titan senior manager marketing Somprabh Singh said, "The Madagascar movie franchise is very popular among children across all age groups. All the characters in â€?Madagascar 3: Europe‘s Most Wanted‘ are very lively, adventurous and lovable in nature. The collection from ZOOP personifies the adventurous and funny personas of these characters, giving kids a chance to carry their favorite character with them at all times."

The watches come in colors such as eclectic blue, red and pink, and are priced attractively between Rs 395 and Rs 695. The dials are inspired by various facets of the characters while the straps come in colors made of non-abrasive material.

The deal was put together by DreamWorks Animation‘s licensing agent in India Dream Theatre. The previous collections launched by Titan Zoop in association with DreamWorks Animation include the Puss in Boots and Shrek collections.

Dream Theatre CEO, founder Jiggy George said, "We are delighted to work with Titan, the leader for watches in India and look forward to a stunning range of watches that engage, entertain and connect with audiences".