MAM

Titan's Fast Track in new avatar as MTV Masala collection





















BANGALORE: Titan today re-launched their ‘Fast Track‘ brand of watches aimed at the 16-22 age group.


Revealing its new logo for the brand, along with a new range of Fast Track watches; the essence and philosophy of the repositioning being capturing today‘s fun loving, free spirited youth through the a tongue in cheek colloquial phrase - "How many you have"?

 
 

The TVC revolves around encouraging students to start a collection of the Fast Track rang. It opens with a professor taking attendance and receives the standard ‘Yes Sir!‘ reply from the called persons-until the guy wearing a Fast Track watch raises his hand to answer, all the pretty girls in various voice connotations call ‘Yes Sir‘ on his behalf, with one of them repeatedly doing so.


The embarrassed guy covers his face during the calls after which you get a flash of various models available and voice over enquiring the colloquial catch phrase, "How many you have?"


MTV India managing director Alex Kuruvilla said that the promotions would be done by VJs in most programs on MTV, along with a few funky ads that MTV is now so famous for.

 

 

 

The new range of Fastrack watches targets 15 - 25 year-old young girls and guys who actively seek fashion as a means of self-expression. The product range for girls is inspired by sexy silhouettes and fashion trends like halter necks and spaghetti straps. Styles for guys are inspired by biking. The range is targeted at the trendy, fashionable and opinionated teenagers; aptly accessorizing their wildest imagination. The range consists of more than 25 styles in over 80 models that will see constant refreshment throughout the year.


Adding excitement and zest to the category, Fastrack in collaboration with MTV has introduced the "Fastrack MTV Masala Collection" - a range of 10 unisex watches. Inspired by people, objects and situations that are typical of an Indian way of life, these 10 themes have been brought to life with a dash of humour and vibrant, funky graphics.


"The MTV experience is so much more than just TV. We‘re everywhere young people are today - clothing, mobile phones, the coolest hangouts... and now even on your wrist! Accessorizing has always been a symbol of expression for today‘s youth so it‘s completely natural that we should come together with Fastrack, another brand that connects with youth at so many levels. Watch out for more (pun intended)!, " adds MTV Sr. VP, South Asia Sanjeev Hiremath - licensing & merchandising, MTV Networks India.


The Fastrack range is priced between Rs. 500 to Rs. 2000. These sexy watches that are a must-have fashion accessory are available at World of Titan showrooms, Timezones, Lifestyle, Shoppers Stop and other department stores across the country. The range will be heavily promoted through a 360 degree Media blitz across TV, outdoor, events & promotions.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/colgate.jpg?itok=QhpwSg7t
Colgate remains India’s #1 Most Trusted Oral Care brand, for the 8th consecutive year, in Nielsen’s consumer survey

Colgate-Palmolive (India) Limited, the market leader in Oral Care, has been ranked as the Most Trusted Brand in the Oral Care category for the 8th year in a row, as per the India’s Most Trusted Brands Survey 2018, conducted by Nielsen and commissioned by Economic Times - Brand Equity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/gautam.jpg?itok=pBe99O6Y
Gautam Gambhir & Funngage.com give warm send-off to 15 cricketers for Perth, Australia

Padma Shri Gautam Gambhir and Funngage.com gave a warm send-off to 15 of the 33 talented aspiring cricketers who have qualified for the 5-year cricket scholarship and are selected to go to Guildford Grammar School, Perth, Australia for 21 days of overseas training.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/shoes_0.jpg?itok=Dr5CxSPZ
Finally, style and comfort rolled into one: take your pick from Bata's new 9 to 9 collection

Bata has come a long way since its inception. From being the ‘most comfortable’ footwear brand, it's now giving people the best of both worlds in terms of style and comfort.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/hotstar.jpg?itok=A0Ck3Ovw
Hotstar releases new TVC for VIVO IPL 2019 campaign ‘#KoiYaarNahiFar’

Hotstar has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’, conceptualised and created by the DDB Mudra Group.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/digital.jpg?itok=kIHbaqaQ
Digital storytellers and content creators Amritpal Bindra, Anand Tiwari and Nikhil Taneja lauch ‘Yuvaa’

Amritpal Bindra, Anand Tiwari and Nikhil Taneja, the producers and content creators behind shows on the digital space – Bang Baaja Baaraat (40 million+ views), Sex Chat with Pappu and Papa (55 million+ views), Girl in the City (50 million+ views), Chukiyagiri (30 million+ views) and the first...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/unilever.jpg?itok=GJPHA0HZ
Unilever elevates Nitin Paranjpe as COO and Sanjiv Mehta as president, South Asia

Unilever recently promoted its president for foods and refreshment Nitin Paranjpe to the post of chief operating officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/dairy.jpg?itok=dMGNtQaq
Mondelez India brings Minions cheer to Cadbury Dairy Milk Lickables and Gems Surprise

Mondelez India has rolled out Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise in association with the Despicable Me Franchise.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/rsh.jpg?itok=vptZe0i1
RSH Global assigns media mandate to Initiative

RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative—from the house of IPG Mediabrands, as its media agency of record.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/times-network.jpg?itok=YGxtgzQJ
Times Network hosts the 5th edition of Digital India Summit 2019

TIMES NETWORK, India’s leading broadcast network, hosted the 5th edition of its landmark event, ‘Digital India Summit 2019’ today.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories