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Titan signs on Farhan Akthar as brand ambassador for Xylys

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BANGALORE: Following its recent announcement of signing on Katrina Kaif as brand ambassador for its women’s range of Raga watches, Titan Industries announced Bollywood personality Farhan Akthar as the brand ambassador for its Swiss line of watches made by Titan-Xylys.

Titan launched Xylys in the year 2006, with the aim to leverage the immense potential in the Indian premium watch market. Designed exclusively for the generation of today, Xylus, a new age Swiss made brand, has built up an appeal amongst watch aficionados for its design and style and is now poised to take a bigger share in burgeoning Indian premium watch market.

Said VP and global business head-Titan & Retail, Ajoy Chawla, “Xylys has had a dream run and been growing at a CAGR of 30%, thanks to our investments in building awareness for the brand over the last 5 years. The market in the premium and Swiss segment is fragmented with several international brands, hence there is a strong need to sharply position our brand Xylys and target the young, contemporary global Indian.

Further talking on Farhan’s association with Xylys, Chawla said, “Farhan is a new age, multi-talented individual admired for his unconventional work. He embodies the Xylys brand’s core values of sophistication, individualistic, authentic yet unconventional. We believe he will enable XYlys to connect deeply with the new age, global Indian seeking to express their own identity in a unique way.”

Farhan Akthar, known for movies like DON, Rock On, Lakshya, Luck By Chance and more recently acclaimed for his performance in Zindagi Na Milegi Dobara, has been signed as the brand ambassador to reinforce Xylys’ brand philosophy of novel design and quality.

Amongst the other Bollywood celebrities besides Kaif, Akthar joins Rani Mukherjee who was a brand ambassador for Titan Raga in 2006 and Aamir Khan who has been a brand ambassador since 2008 for the refurbished Titan brand identity.

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