MAM

Titan plans ad spends of Rs 70 mn over two months

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/09/08/titan.jpg?itok=73CuTXpO

BENGALURU: Indian watch major Titan Industries Limited plans to spend around Rs 70 million over the next two months on its watch brands towards mass media and ATL activities. These spends don?t include ad spends on its Fastrack, Xylus, Nebula, Sonata watch brands and also exclude ad spends on its jewelry brand Tanishq.

"These spends will be over the festival season with a slight spillover into the wedding season in November," revealed Titan?s Global Biz Limited Vice President Ajay Chawla to www.indiantelevision.com in Bengaluru.

Chawla was at a press conference to announce the launch of a new Edge 2012 premium segment collection by Titan. "We?ll be spending around Rs. 25 million on the Edge collection during this period-this will be mainly print and outdoor with a bit of online in the case," added Chawla.

Indian tennis ace Rohan Bopanna unveiled the ?Edge" collection. Titan?s TVC on the Raaga collection with brand ambassador Katrina kaif are already on air.

Overall Titan spent around Rs 650 million last year towards marketing on all its other brands excluding the Fastrack, Xylus, Nebula, Sonata and Tanishq barnds. "Typically mass media spends would be around 55-60 percent of the overall spends, and we spent around 20-22 percent of this money during the festival season last year," added Chawla further.

Speaking on the launch of the ?Edge? collection, Titan Chief Executive Officer - Watches and Accessories Division, H.G. Raghunath, said: "When we launched the Titan Edge back in 2002 , it was the first time ever that an Indian watch company pushed the boundaries to design and manufacture indigenously the slimmest watch , thereby gaining an entry into the Guinness Book of World Records . Ten years later , the new generation EDGE 2012, is lighter than ever before at 36 grams, by using a skeletal structure encased in Titanium- a new age material used in aircraft and spacecraft."

Creative duties for the Titan Edge are being handled by Ogilvy and mass media communications by GroupM?s Maxus.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Vikram_Sakhuja.jpg?itok=3BfvSeUm
MRUC appoints Vikram Sakhuja as chairman of IRS tech committee

MRUC has appointed Madison Media Group CEO and OOH Vikram Sakhuja as chairman of the IRS Technical Committee (TechCom). Sakhuja will replace DDB Mudra Group executive director NP Sathyamurthy whose term comes to an end.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Kiran_Khalap.jpg?itok=y7y4Qxq5
Chlorophyll launches offerings to bridge brand creation and execution gap

End-to-end brand consultancy Chlorophyll has launched new offerings on Independence Day, as it enters its 20th year. Chlorophyll co-founder and MD Kiran Khalap said, “As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Okinawa_Autotech.jpg?itok=ZvPnWN_g
Okinawa Autotech launches Facebook campaign #FreedomFromFuel

The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India’s fastest growing and most disruptive e-automobile manufacturer is striving...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/dinesh.jpg?itok=5F0_AlCk
Dinesh Swamy joins iProspect India as NCD

iProspect India, the digital agency of Dentsu Aegis Network recently announced Dinesh Swamy as national creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/BBDO.jpg?itok=YWksQz9r
BBDO India appoints Edward Gunn as head of planning Mumbai

BBDO India has appointed Edward Gunn as head of planning for its Mumbai office. Gunn moved to India in 2017 as director at DDB Mudra Group. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/signpost_1.jpg?itok=cu9GGOG1
Signpost India and NDMC to enable free Wi-Fi Zones in CBD area of New Delhi

Signpost India, India’s largest digital Out-of-Home (OOH) enterprise, has worked on a project with the senior team of New Delhi Municipal Council (NDMC) and Mahanagar Telephone Nigam Limited (MTNL) for the launch of NDMC’s Smart City Project at Charka Park, Connaught Place, New Delhi on Monday,...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/ptretty.jpg?itok=NFjlGmRT
PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

Women have come a long way in terms of lingerie; once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/yes.jpg?itok=NOIa-CXa
S Yesudas launches Y&A Transformation

S Yesudas, former MD and co-founder of Triggerbridge and MD Vizeum (Dentsu Aegis) has launched his new venture, a business transformation company, Y&A Transformation.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/aegon.jpg?itok=or6dS9q8
AEGON Life Insurance launches video series campaign

MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories