Titan mulls increasing of Helios stores to 70 in four years

BANGALORE: Titan Watches (Titan) is in plans to grow the number of its Helios chain of multi-brand premium watch stores to 70 over the next four years across the top 25 towns in India.

Informed Titan Watches COO Harish Bhatt that the premium watch market has been growing at a compound annual growth rate (CAGR) of 30 per cent in India and Titan plans to tap this growing market.

In January this year, Titan launched the first and at present the only ‘Helios’ store in the country in Bangalore with the tagline ‘Obsessed with watches’.

The store averages about 700 footfalls per month of which about 55 per cent are converted to sales and service with an average ticket size of Rs.10,000.

Swiss premium watch brand Raymond Weil announced the India launch of its ‘Noemia’ ladies collection at Helios recently. The arrangement is an exclusive one – Noemia will be available only at the Helios stores.

Titan has been promoting the Helios chain by BTL events, newspaper, outdoor hoardings and radio advertisements. Raymond Weil president and CEO Oliver Bernheim plans to regularise the use of print media until the chain has a presence in other cities in the country.

Initially, O&M did the creative work for Helios which are now being handled by a local Bangalore agency – Origami. The media buying is done through Maxus. Creative work for Noemia will be done at Switzerland, informed Bernheim.

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