Titan launches ‘Experience Zone’

BANGALORE: The late David Ogilvy founder of Ogilvy & Mather once said, “Titan is an international company which happens to be India." Taking a step further into consumer experience and marketing of watches in India to another level altogether, Titan Industries Limited (Titan) today announced the launch of a ‘Titan Experience Zone’ at its ‘World ot Titan’ flagship store and in Hosur today to mark the 25th anniversary of the company’s birth.
“We started off with the idea of building a watch museum initially, but since a museum is static, we decided to set up the ‘Titan Experience Zone’. Based on the results at the Hosur ‘Titan Experience Zone’ initially, we may set up similar Zones in the four major metros in India,” informed Titan Managing Director Bhaskar Bhat.

The Titan Hosur plant where the ‘World of Titan’ Flagship store is located has around 200 walkin’s, many of them from abroad daily. Of these a large chunk of people also visit the flagship store and the conversion rates here are around 80 per cent, revealed Titan CEO Harish Bhat.
The ‘Titan Experience Zone’ is built around the theme of ‘Time’ and has five experiential areas: Immersion; Reflection; Engagement; Conversation; Delivery. In each of these five areas, visitors discover for themselves interesting facts about watches, relevant insights about time and details about Titan to enable the visitor to experience the essence of Titan through a ‘touch and feel’ experience.
Titan claims that it has 150 million consumers and is the fifth largest watch manufacturer in the world with expected manufacturing volumes of 11 million watches this year as compared to last year’s numbers of just under 10 million watches. The company claims to have the largest dealer network in the world with 10868 dealers across 26 countries.

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