BENGALURU: Zoop, the children’s brand of watches from Titan Industries Limited, has joined hands with Marvel Comics Group. With this collaboration Zoop will launch Iron Man 3 collection that is inspired by the popular character in the Marvel Studio feature.

Speaking about the association, Titan & Retail, VP, Ajoy Chawla said, “To connect with kids it’s important to be a part of their world. Zoop’s proposition ‘Be Cool’, its many exciting collections and this latest association with Marvel is an attempt to be true to this philosophy. This unique association with global brands like Marvel will present to our little consumers a range of exciting products that are inspired by their favourite Superheroes.”

“Iron Man, one of Marvel‘s most iconic characters resonates with families and the kids’ audiences alike. This year, to bring the theatrical experience alive, we have launched an exciting range of products inspired by Iron Man and giving the India fans an amazing opportunity to own products that features their favourite Super Hero”, said Disney UTV, Consumer Products and Retail, MD, Roshini Bakshi.

Zoop looks to take advantage of the new Iron Man release and hopes this would attract the kids to grab this opportunity of owning this new range. The collection priced at Rs 895 comprises of eight special edition watches for young boys and girls, in bold colours of red, blue & yellow.