Titan Industries unveils Gold Nano

BANGALORE: Titan Industries‘ jewellery division Gold Plus today unveiled the winning design for Gold Plus Nano, in presence of South Indian actor Jenifer Kotwal in Bangalore.

The Gold Plus Nano car is a part of the campaign to present the world’s first ever pure gold jewellery car.

Titan’s Gold Plus outlets are present in tier II cities and towns, while its flagship brand Titan outlets are present in the major metros and cities. Goldplus had launched a month long campaign in November this year to present the Gold Plus Nano as a part of its initiative to celebrate 5000 years of Indian jewellery.
Titan Industries jewellery division COO CK Venkataraman expects to have the Gold Nano car cladded with real gold based on the design of the winning entry ready by April or May 2011. The car will then be taken to the cities and towns that have Gold Plus outlets for display, and maybe even joyrides for a select few. "We will use the local media to create public awareness about the presence of the car in a city," said Venkataraman.
The brand uses local media including print, radio, cable television, and the internet for mass media communications. It also advertises on the Sun Network in Tamil Nadu.

It spends around Rs 60-70 million annually towards advertising. Publicis handles the creative duties, while Maxus is the media buying for Goldplus.
The Gold Plus brand will contribute around Rs 6 billion to the Titan jewellery division’s expected revenues of Rs 50 billion in the fiscal year 2010-11 reveal company sources.

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