MUMBAI: Titan has assigned its digital duties to 22feet, an independent digital solutions provider.

The mandate was awarded following a multi-agency pitch. 
 
22feet managing partner Vineet Gupta said that the agency will be setting up a dedicated hub that will work with Titan. This will be done to make sure that the brand has a strong web presence and the products get a smooth rollout across India and international markets.

The hub will be led by 22feet business lead Ramraaj Raghunathan. This is aimed to give the brand flexibility and localise it to be relevant across all its international markets.