Tina Sachdev rejoins Rediffusion Y&R as creative head, Mumbai

MUMBAI: Tina Sachdev has rejoined Rediffusion Y&R and has taken charge as the creative head of the Mumbai office.

In her new role, Sachdev will be heading one of the three verticals at Rediffusion Y&R‘s Mumbai office and will be handling creative duties for brands like Airtel, Hair and Care, Big FM and Kaya.  

Prior to this appointment, she was with JWT, Bangalore as senior creative director from December 2005.

Rediffusion Y&R executive VP, Mumbai Nisha Singhania says, "Tina‘s earlier stint was with Rediffusion DYR, Bangalore as Associate Creative Director from August 2000-November 2005 and had worked on brands like ING Vysya Life Insurance, ING Vysya Bank, McDowell‘s Signature Whisky, Romanov Vodka, Nike, Taj Group of Hotels, Airtel, ETA Real Estate and Reva. I am thrilled to have Tina with us once again as the Creative Head of our Mumbai office. Her varied experience across brand-categories and professional capability will surely help our teams."
Sachdev says, "What drew me to Rediffusion Y&R all over again is the scope of work that it has on its platter and the challenge involved in working for its brands. It is indeed an experience of home-coming for me and I look forward to doing some great work here."
 Tina brings with her 15 years of experience in the industry and some of the other iconic brands she has worked with include Levi Strauss, Van Heusen, Black Dog Whisky, Whyte and Mackay, Nike, Kingfisher, TTK Prestige, Smithkline Beecham, Hewlett Packard, The Wearhouse, Raheja Developers, McDowell‘s Signature Whisky and Romanov Vodka.

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