MUMBAI: Times Television Network has announced the appointment of Hemant Arora as its new chief sales officer.

Based out of Mumbai, Arora will head the sales of four TV channels of the group – Times Now, ET Now, Zoom and Movies Now. He will report to Times Television Network MD and CEO Sunil Lulla.

Arora comes from the Dainik Bhaskar Group, where he was serving as chief officer marketing and sales (corporate).

The sales heads of all the four channels will report to Arora.

Times Television Network senior VP – sales and marketing Sandeep Sharma had recently quit to start his own venture.

Times Television Network MD and CEO Sunil Lulla said, "Arora will oversee the sales teams of the network to offer our valued advertisers, solutions and synergy across the network. With each of our channels enjoying a differentiated and leadership position, our customers will have a seamless organisation to interact with, which remains focused with specific channel offerings. Arora has demonstrable leadership skills and is known to drive value for customers and business."

For Arora, this is his second innings at the Times Group as he had started his career in Times Response.

Prior to Dainik Bhaskar, Arora had worked with Discovery, NDTV and Aidem across the genres of news, infotainment and entertainment.

Arora added, "I look forward to being a part of Times Television Network. I‘ll be working closely with the energetic team to drive high revenue performance across all four channels by providing integrated solutions in advertising, branded content and media properties."