Tiger Gate Entertainment appoints Kwong as VP sales & marketing

MUMBAI: Tiger Gate Entertainment is beefing up its sales and marketing team with two new appointments.

The company has appointed Alexis Kwong Alvarez as VP sales and marketing and Sorel Roget as senior manager. Both will be based in the company’s Hong Kong headquarters. 
Alvarez will be reporting to Tiger Gate Entertainment CEO William Pfeiffer. He will oversee all sales, distribution and marketing operations for Tiger Gate, specifically for its two new pay television channels, KIX and Thrill, available across Asia.

Pfeiffer said, “We are delighted to welcome Alvarez into the Tiger Gate family. His background in Asia’s entertainment industry is very diverse, spanning from business development and marketing to content production. His extensive experience and understanding in all aspects of the business makes him an ideal appointment and a key member of our team as we develop Tiger Gate’s businesses throughout Asia.”
Alvarez comes with over 15 years of experience in the entertainment industry, including nine years of strategic marketing and business development at Sony Music Asia. He was pivotal in the set up of Sony Music’s digital music strategies in the region in the late 90s. He then transitioned to the TV business as director music, talent and artist relations at the Star Group and eventually headed Channel [V]’s headquarters in Hong Kong.

Prior to Tiger Gate, he was the programme director at Next TV in Taiwan, working closely with NEXTmedia’s founder Jimmy Lai to develop variety and entertainment shows for the new channels.
“I am honoured to join Tiger Gate’s dynamic management team, whose members have such unparalleled experience. I am looking forward to growing with the company and being part of the success of the channels across Asia, bringing Asian viewers the genres of entertainment they love,” Alvarez said.

Prior to joining Tiger Gate, Roget was director of revenue management at W Hong Kong. She comes with over 10 years of experience in strategic management and sales and marketing in the hotel industry into the role.

Pfeiffer commented, “Breadth of knowledge and experience combined with her enthusiasm makes her an immense asset to the team. We look forward to the benefits of her diverse background as we continue to expand throughout the region.”

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories