MUMBAI: Tiger Gate Entertainment is beefing up its sales and marketing team with two new appointments.
The company has appointed Alexis Kwong Alvarez as VP sales and marketing and Sorel Roget as senior manager. Both will be based in the company’s Hong Kong headquarters.
Alvarez will be reporting to Tiger Gate Entertainment CEO William Pfeiffer. He will oversee all sales, distribution and marketing operations for Tiger Gate, specifically for its two new pay television channels, KIX and Thrill, available across Asia.
Pfeiffer said, “We are delighted to welcome Alvarez into the Tiger Gate family. His background in Asia’s entertainment industry is very diverse, spanning from business development and marketing to content production. His extensive experience and understanding in all aspects of the business makes him an ideal appointment and a key member of our team as we develop Tiger Gate’s businesses throughout Asia.”
Alvarez comes with over 15 years of experience in the entertainment industry, including nine years of strategic marketing and business development at Sony Music Asia. He was pivotal in the set up of Sony Music’s digital music strategies in the region in the late 90s. He then transitioned to the TV business as director music, talent and artist relations at the Star Group and eventually headed Channel [V]’s headquarters in Hong Kong.
Prior to Tiger Gate, he was the programme director at Next TV in Taiwan, working closely with NEXTmedia’s founder Jimmy Lai to develop variety and entertainment shows for the new channels.
“I am honoured to join Tiger Gate’s dynamic management team, whose members have such unparalleled experience. I am looking forward to growing with the company and being part of the success of the channels across Asia, bringing Asian viewers the genres of entertainment they love,” Alvarez said.
Prior to joining Tiger Gate, Roget was director of revenue management at W Hong Kong. She comes with over 10 years of experience in strategic management and sales and marketing in the hotel industry into the role.
Pfeiffer commented, “Breadth of knowledge and experience combined with her enthusiasm makes her an immense asset to the team. We look forward to the benefits of her diverse background as we continue to expand throughout the region.”
