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TI Cycles enters into licensing tie-up with Nick

MUMBAI: Murugappa Group-owned TI Cycles has entered into a licensing deal with kids broadcaster Nickelodeon India to launch new range of bicycles and tri-cycles for the Indian market.

The products are designed around two of Nickelodeon‘s popular characters, Ninja Hattori and Dora the Explorer.

Kids can choose between eight different variants with specialized features priced between Rs 6900 to Rs 8000. The collection will be available across 200 plus BSA Hercules exclusive outlets in the country.

Tricycles tor the 2-4 year old fans will also hit markets soon.

Viacom18 Media Sr. Vice President - Consumer Products & Communications Sandeep Dahiya said, "Cycling has always been one of kids‘ favorite pastimes. We are happy to partner with TI Cycles to create an exciting range of bikes and trikes, which now makes it possible for kids, to ride with their favorite Nickelodeon characters - Dora the Explorer and Ninja Hattori."

TI Cycles has successfully established a chain of exclusive retail outlets for their brands BSA and Hercules across the country. BSA Champ, from TI cycles of India caters exclusively to kids.

TI Cycles GM marketing and retail Rajesh Mani said, "We are very happy to join hands with Nickelodeon which is an extremely popular kid‘s channel. Both the characters, Ninja Hattori and Dora the Explorer enjoy tremendous fan following amongst the kids. So with the exciting toons and our forte in the bicycle segment, we are sure the cycles will sell like hot cakes."

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